BIC Launches New Phone by Jessica Hodges
BIC® , the well known makers of disposable razor blades, lighters and ballpoint pens is now venturing in the world of Telecom. Partnered with Orange, the BIC® phone will be a “simple cell phone that is 100% ready to go” and will be launched at first only in France.
The Phone comes with 60 free minutes, the battery charged, and the SIM card already in place, with the possibility of purchasing extra minutes (you pay as you go), with a prepaid “mobicarte” refill card. It focuses on cell phone basics: sending and receiving calls and SMS.
The phone pack will be easy to find and sold over the counter, in major supermarkets and local convenience stores (tobacco shops, newsstands, train stations, airports…), and will be available as of the back to school period.
Like other quick-sale items, the handsets are designed for convenience – available in citrus orange and lime green, in a innovative packaging for €49, or about $75, which includes the hardware, phone number and one hour of calls. The phone would be great as a back-up phone.
The BBC has released a video statement regarding the disposal of the BIC phones and addresses possible recycling facilities. Many are afraid that consumers will embrace the “throwaway and replace” phone and not make the effort to reuse or recycle the item. Surely this topic will continue to be addressed by many environmental organizations, and by BIC® who emphasize that the phone is not a “disposable” phone.
Learn more at: http://www.bicworld.com/