Fruit vs Veggies to Describe Colors by Jessica Hodges
While browsing our site, I came across a stapler by Stanley Bostitch with the color “celery.” Stanley Bostitch is a pretty tough and manly brand and to have a stapler with the color celery seems almost humiliating. Anyways, that sparked my interest for wondering what inspires companies to describe their products with food. I will be honest in saying that a grapefruit colored dress does sound enticing and would probably push me to buy it over calling it a pink dress.
Now, I have noticed a trend of discrimination. Why is it that marketers choose to describe the color of their products with fruit rather than vegetables? Is it because most people are picky and don’t like a lot of vegetables? Is it because fruit naturally looks better? Is it because fruit has some feminine connotations and marketers are targeting women?
Which do you prefer: tangerine folders or carrot folders?
I’m still not sure whether or not a pumpkin is a fruit or vegetable.
Grape Office Products or Japanese Eggplant Office Products
Kiwis vs Peas. Pea colored pens? That might look weird
Cherry vs Tomato Colored Paper
Apricot Colored Pens sounds yummy. How about Squash colored pens?
I can’t really think of any yellow veggies? Can you? I can only think of unripe yellow tomatoes. Unripe Yellow Tomato paper?
Blueberries. This one makes sense since there aren’t any blue veggies right?
Lime sounds so yummy, Lettuce colored pens sound awful.
Once again with the yellow veggie problem. Lemon is much better and easy to relate to.
Yummy watermelon post it notes- not so yummy cabbage post it notes.
So here comes the true test of whether or not you are biased towards fruits or vegetables.
If you were selling a new purple digital camera, would you choose onion or plum?