How to Get Cred in 2014
I know that the title of this post probably makes you think something along the lines of “but it’s still 2013!” Right? But, predictions for the future of business and society just don’t seem to stop and chill for a breather (what version of the iPhone are we using today anyway?). Regardless of how quickly everything seems to move, our sights always stare far off into the starry-eyed future. And we think it’s worth taking a gander at what others say the future has in store for us!
In his recent Forbes article, Jayson DeMers offers readers the “Top 7 Online Marketing Trends that Will Dominate 2014.” For those looking to expand the reach of their brand, product, blog, or whatever, DeMers’s tips might be pretty interesting.
We have summarized his 7 online marketing trends for your quick reading pleasure, but if you’re looking for a more in-depth explanation of his predictions, it’s definitely worth checking out his article here.
1. “Content Marketing Will Rise”
In lay terms: don’t be afraid to engage your audience with consistently updated, unique and engaging written material. Social media, articles on your website, eNewsletters, videos, etc. are just a few of the platforms DeMers suggests that marketers share valuable information on. The more valuable the material you produce, the more valuable your products or services will seem to your audience.
2. “Social Media Marketing Will Require More Diversity”
Facebook, Twitter and LinkedIn are not the only social media avenues available for you to promote yourself or your business upon. Pinterest, Google +, Instagram and Tumblr are also being used by growing brands and businesses. “This diversification,” DeMers comments, is positive because it “builds brand equity by making it easier for consumers to recognize a particular brand.” You should utilize these platforms to craft a recognizable and interesting brand or company personality!
3. “Image-Centric Content Will Rule”
“While I doubt that traditional text-based content will ever completely go out of style,” DeMers reassures his readers, eye-catching images will play a more vital role in the world of marketing. Pinterest and BuzzFeed, DeMers reminds us, are a testament to this trend. As more information and advertisements cloud our internet trolls, DeMers insists on the importance of easily “digestible” images; because, after all, you want you audience to consume whatever it is you have to say as quickly as possible, without sacrificing utility. Infographics, DeMers recommends, are a useful way for your audience to simply and easily process information.
4. “Less Will Be More”
DeMers asks us to think about the aesthetics of successful brands like Apple and Google: the marketing campaigns of these companies value cleanliness and clarity. People are more drawn to enterprises that are uncluttered and don’t “scream ‘look at me!'” Many marketing campaigns have already taken measures to tone down their approach so as to make their appeal more hospitable and less overbearing.
5. “Mobile Friendly Content Will Be Necessary”
The shift towards smartphones is, essentially, irreversible, so it’s important to ensure that the experience one has with your brand or business over a mobile devise is nothing short of positively inviting. According to another recent Forbes article DeMers sites, 87% of sales will be conducted over tablets and mobile devises by 2017. Pretty crazy, huh?
6. “Ad Retargeting Will Grow in Effectiveness”
I can’t rephrase this concept better then DeMers, so I’ll let him explain: “In a nutshell, it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites.” Apparently, this tactic has worked extremely well, especially when it comes to building trust between a customer and his/her perception of a brand.
7. “SEO and Social Signals Will Become Even More Intertwined”
The more social shares your content receives, the more your content is trusted by Google and, thus, the higher its position will be in Google’s search engine results. Period. So what are you waiting for? Go on and socialize whatchya mamma gave ya :)
And of course, you can always further market your brand through promotional products– because, really, who can forget about your business when your logo is slapped on someone’s favorite sleep shirt. Shoplet Promos has got you covered!