Meet Shoplet CEO Tony Ellison: The Innovations
“Meet Shoplet CEO Tony Ellison: The Innovations” is the fourth episode of our 5-part interview series with Tony Ellison. Through the interviews, we learn where Tony’s green inspiration stemmed from, his ideas in developing Shoplet, and the company’s challenges in becoming a eco-friendly business.
In this installment, we learn about the key to Shoplet’s success: Innovation. Since the inception of Shoplet, Tony has been ahead of the curve. As an office supply business, it is inevitable to consume vital resources. What’s possible, however, is the ability to do everything to give back to the environment. Along with supplying our customers with green products, we’ve also given our customers the proper tools to shop smarter and run their business more efficiently.
Useful platforms, such as Shoplet’s Green Your Cart tool, suggest green alternatives to the products currently in a customer’s cart. The green calculator informs our customer of the aggregate carbon footprint for Shoplet customers. We also have a social dashboard that displays how green your cart is relative to other Shoplet customers as well as the rest of the state. With these additions to the website, Tony continues to find the newest and most creative ways to make it easy for Shoplet customers to shop responsibly.