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Letter Writing’s Cool at JAM Paper

If you haven’t already acquainted yourself with the folks over at JAM Paper, let me introduce you! JAM Paper is a family-owned, NYC-based stationary company. I was lucky enough to converse with JAM’s digital marketing rep, Steve Levine, about JAM Paper’s background & history.

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The Shamrock as a Logo

From a marketing perspective, it’s worth appreciating how an arbitrary, everyday symbol- like a bunny rabbit or a cake lit with candles- can represent something so profound to our culture- like Easter or your birthday. In a way, each holiday assumes its own logo. In the same way a swoosh immediately communicates Nike, an evergreen tree immediately communicates Christmas.

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Win a Canvas Bag Filled with $100 worth of Bic Products!

We ran this giveaway a few months ago and it was so successful, we figured, “why not run it again!?”

And so…this week’s Shoplet giveaway is sponsored by Bic! Three lucky winners will receive a canvas tote bag filled to the brim with over $100 worth of Bic supplies!

Learn how to enter…

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Why Your Should Use MORE Paper: A Tree-Hugger’s Argument

Unshackle yourself of the guilt associated with paper consumption. Going paperless is not as environmentally conducive as we are naturally apt to think. Actually, it’s worthwhile to note that the paper industry is far more committed to protecting and preserving our environment than it is to destroying it…