The Pen is Mightier than the Sword
Novelist Edward George Bulwer Lytton (1803-1873) once wrote, “The pen is mightier than the sword.” This old saying suggests that words are more powerful than threat, and with a pen, reason and effective communication can influence the masses. More than 200 years later, we still agree!
Did you know that the most popular promotional product in the world is the branded writing instrument? If you take a look around your desk or maybe even in that catch all kitchen drawer, odds are you will find at least one pen with a logo on it. In the U.S., 50% of the population owns a branded writing instrument of some kind, but we aren’t the highest consumer of promotional pens in the world. Actually, the U.S. ranks 3rd place in the pen lover hierarchy. The U.K. takes the lead with 56% followed by Australia at 52%.
People love free stuff. Even more, people love useful free stuff. In a study conducted by ASI Central, a highly respected promotional products association, 91% of surveyors said that they kept their pen because they found it useful; which is the highest percentage of any other category. In the U.S., a promotional pen is kept an average of 5.3 months. This proves that if a promotional item is useful, consumers will usually keep the item much longer than something that is just for novelty purposes.
Each category of promotional products has its place and thrives in different environments. For example, promotional backpacks are great for a new recruit orientation, but might be too pricey as a trade show giveaway. Promotional koozies might be great at a sports event, but may not be appropriate at a corporate meeting. Promotional pens are one of the few items that transcend all intended purposes. They are great for anything! Whether you are organizing a trade show, special event, orientation or even a guerilla marketing campaign, promotional pens always get a great reaction from recipients. Promotional pens are also budget friendly and can cost as little as a few cents per pen. This is great if you are participating in a large scale event like a trade show. Studies show that people who receive promotional pens are 31% more likely to do business with the advertiser. With a branded writing instrument, you can generate maximum impact at relatively minimal cost.
So where are most of the promotional pens in the U.S. found? Studies show that 50% of the population keep their promotional pens at the office. This is great news for advertisers, because that one pen will now generate more impressions simply because of its presence in an active work environment. Over the course of its life, the average pen generates roughly 3,134 impressions. So that one 10 cent pen will be seen 3,134 times. Not a bad investment!
So, get your scribbles on and have some fun when choosing a writing instrument to rep your business. With all the fun styles, inks and color combinations available, your imagination can run wild!