How to Promote Your Brand for Thanksgiving
Seeking some marketing ideas to promote your brand for Thanksgiving? With the holiday season coming up soon, there’s no better time to drive efforts in targeting potential customers for your brand. In this day and age, Thanksgiving has become more than showing gratitude to friends and giving blessings to family. A lot of the holiday tradition is centering on major family dinners and shopping. Each year, more retail stores are racking up in sales during Black Friday. Shoppers are so excited for Black Friday that families would begin their shopping after dinner that Thursday night. Brick-n-motor stores are not the only businesses benefiting from excessive shopping; Cyber Monday has allowed e-commerce businesses to get in on the shopping frenzy. Whether you’re a small or medium sized business, take advantage of the holiday excitement as an opportunity to promote your brand for Thanksgiving this year!
Use Social Media: As customers are spending more time online looking for the best deals, now is the time to focus more on social media platforms. Use Facebook to launch a special contest for Thanksgiving and offer giveaways or coupons/deals to entice your customers to enter. Pushing your contest through ads can increase the visibility and Facebook does this well as they based your post’s reach with your company’s budget. In addition to special contests, use your accounts to post fun topics relating back to Thanksgiving. Post up food recipes or share photos to draw attention.
Give Back: Thanksgiving is all about giving thanks to family and friends, so why not spread the love even further? Take some time to think about causes you are passionate about and give back to the community. Does your company have supplies or office gear to donate? Plenty of organizations can make use of supplies you may not need anymore. You can also invite staff to volunteer in a soup kitchen or have your brand sponsor a food drive to help the homelessness enjoy a decent Thanksgiving meal. Dress up your volunteers in matching promotional t-shirts to highlight the team spirit and spread brand awareness.
Thank your Customers: The success of your business is built upon your customers, partners, and clients so take some time this holiday season to thank them. Sending out exclusive promotional deals, handwritten postcards, or small gifts can show your appreciation for their business. If you choose to send a gift, make sure it is thoughtful and consider the value.
Pass out Promotional Gear: In addition to thanking your customers, don’t forget to thank your staff! Big companies may not be able to allocate luxurious presents for everyone, instead try giving staff promotional gear. Jackets, bags, bottles, and other office gear can make neat little bundles for your employees, plus they show off your brand outside of office walls. Depending on your budget, you can easily order enough items for your staff and work with vendors to customize your selection.
Successful marketing campaigns can reflect positive ratings for your brand. Make sure to always plan ahead to guarantee you cover all the basics! Have a happy Thanksgiving promotional period.