Promos: How to Send a Green Message with Your Brand
Making an appearance at the next trade show? It’s a great opportunity to pass out promotional materials to a large variety of people and share samples from your brand. However, now that the public is becoming more environmentally conscious, it helps to get involved in making a change. Here are some tips on how your brand can jump on the bandwagon and send a green message. Everyone will appreciate your environmentally-conscious spirit!
1) Reduce the Paper Trail – No doubt paper is the Number #1 waste product that accumulates from tabling. Brands bring a lot of flyers with them to pass out but most people don’t take it and when they do, it gets crumpled up and forgotten somewhere. Handouts do help remind potential customers about your brand, however, there are some ways around this necessity.
If you’re sticking to paper, limit the number of flyers you print for handouts. For example, if you are trying to showcase a variety of different products, print one large sheet for consumers to reference. You can also break down your product line by creating small flyers featuring similar items or collections of products. This way, customers can only take the flyer that has the information relevant to them. Smaller fliers allow you to use less paper and results in less waste.
If you simply cannot do without the paper flier, look into a green printing company, promotional seed kit or seeded bookmark. Plantable paper is biodegradable and made from post-consumer material! It is embedded with seeds so all you need to do is plant it in soil and the paper composts away. This approach gives your brand a unique green message.
As always, if you do happen to have extra flyers leftover, make an effort to reuse them for a future tabling events or recycle the paper!
2) Go Digital! – Skip the paper trail entirely and feature your products on a digital display at your table or booth. Using an automated slideshow guarantees potential customers will see all of your products. To capture consumer information, set up a sign up sheet on a laptop or tablet. Gathering e-mail addresses is far more valuable and practical than using paper data collection methods. It cuts all of the digital transmission legwork out of the picture and allows you to integrate new costumers into future campaigns seamlessly. It’s super easy and a much greener way to pass along more information about your brand.
Reduce physical print advertising (such as newspaper, magazines, catalogs, consumer mail, and circulars) and increase marketing efforts online through social media and search engine ads. This digital push reduces the need for print, plus most of your audiences are already migrating to social platforms, thus increasing your brand’s overall reach.
3) Passing Out Green Giveaways – When it comes to promotional giveaways, the possibilities are endless! There are so many creative options you can implement to work with your brand.
Want to give great freebies? Aim for something useful so you know people will actually use them. Even better- stick to products made from earth-friendly materials (such as bamboo fiber, organic hemp, soy-based inks, BPA-free plastic) or recycled items. Here are a couple of suggestions: Reusable Tote Bags, Pens made from recycled material, and Water Bottles.
If a promotional giveaway is not in the budget, fear not! Not all takeaways have to be tangible. Try handing out a digital coupon or offering a photo sharing experience. Providing a pleasant experience increases the likelihood that potential customers will try out your product or service; helping to increases brand exposure.
4) Change your appearance – Did you know that you could score some seriously eco friendly promotional marketing apparel for your staff? The days of the sad beige boxed tee shirt are over! There are lots of eco friendly looks you can outfit your booth staff in. Thanks to the increase in demand for more eco friendly options, companies like Shoplet Promos are now offering an assortment of shirts, hats, bags and other apparel items made of recycled and post consumer material. The best part is that they perform and look just as good as ever.
Going green doesn’t necessarily mean making major changes. Adapting some of these tips a little at a time can make the transition smoother. Your customers will definitely notice your conscious effort!