Promos: Power of the Advertising Slogan
Companies use marketing and advertising techniques to drastically grow their business and achieve brands goals. As brands are working to stand out from their competitors and resonate with their audience, they are relying on strong advertising slogans. A advertising slogan is a short memorable statement associated heavily with a brand or image. This short statement summarizes the highlight of the brand and their objectives.
What makes a slogan great? A good advertising slogan is simple and straight-forward. In a digital age where consumers prefer reading 140-character limit tweets than chapter books, less is more. There is also physically less to remember, so a shorter slogan is more memorable. Not only does it have to be short, a brand’s slogan should be able to summarize the brand objective in a positive light. The statement should give the customer an idea of what the business is about and convey positive feelings. Great advertising slogans can truly help you differentiate your brand.
Slogans can be used for a brand, for an individual product line, and for a campaign. Investing marketing efforts to promote a slogan is essential to drive brand traffic. As brands grow and develop, so can their slogan. Slogans can be changed over the years to reflect the brand where it is today. Here’s a list of great slogans that will forever go down in advertising history.
Examples of Great Slogans
Which brand’s slogan do you really resonate with? Leave a comment on our post and let us know!