Sell High Buy Low! by Jessica Hodges
Well folks, this is a statement that is well received in the reseller world. The objective in a reseller environment is to buy as low as you can and turn around and sell it for maximum profit. I agree with this concept on a certain level but there are some underlying morals that I take into consideration determining a sell price.
In today’s economy competitive pricing is the first thing any purchasing agent will consider. The bottom line and the relationship at hand between the sales person and buyer are two factors that will determine aggressive decision making. So many of my customers react to relationship first and then they will take that magnifying glass and take a close look at the bottom line price. When I am pricing items for a customer I consider several factors.
1.Customer spend over the last 6 months.
2.Is the customer fishing elsewhere for a better price with a competitor?
3. Loyalty as a first right of refusal on quotes.
All of these factors will determine competitive pricing for my customer. Supply and demand will never play a role in pricing with loyal customers. Price gouging is not a very effective way of doing business. Loyal customers will soon be lost customers.
A wise man once taught me After all, Never bite the hand that feeds you!