Meet Shoplet CEO Tony Ellison: The Challenges
“Meet Shoplet CEO Tony Ellison: The Challenges” is the third episode of our 5-part interview series with Tony Ellison. In episode one of our interview series, we learned about where Tony’s passion for the environment comes from. Episode two continues with a brief history of the business supply industry and Shoplet’s development into becoming a green business.
In our third installment, we learn about some of the challenges Tony faced along his journey to turn the business supply industry green. Initially, there was some skepticism, as many people doubted whether the quality would be sacrificed in making products eco-friendly. Tony and the Shoplet Team had to first convince suppliers, distributors, and partners to carry those green products. Then came the real challenge: convince our customers that the green products we offered were comparable – in both quality and price – to their non-green counterparts.
Shoplet makes it easy for customers to find these products with an easy-to-navigate, Shop Green tab, located on their homepage and the Green Your Cart tool to easily find green counterparts to items already located in a customer’s shopping cart. Shoplet continues to push towards a greener future, and isn’t afraid to face whatever obstacle stands in the way of achieving the goal of 100% sustainability.