Promos: The Best in Guerrilla Marketing of 2015
Each year, marketers come up with new ingenious ideas to advertise their brand. In a digital age where we are so accustom to being surrounded by traditional forms of media, such as television commercials or print advertising, it is becoming increasingly difficult to grasp a potential customer’s attention for long. The average consumer is mostly like to tune out ad-like ads because we already know what the underlying message is.
New marketing strategies like content marketing and guerrilla marketing is making an impact because it’s a step above traditional means. Exposing products in a creative way allows consumers to see brands in a new light. Also, the ad’s message may not be coherent from the start, which gives the consumer something to chew over. Guerrilla Marketing manages to take your customer’s by surprise in a fun imaginative way. Next year, try this alternative form of advertising with these marketing campaign ideas for your brand! We scoured the web to bring you the best in Guerrilla Marketing of 2015.
Your childhood favorite chocolate bar is taking the candy business by storm with their ‘hungry’ ads. Snickers has already dominated television with their funny “You’re not you, when you’re hungry” commercials launched earlier in 2015. Later on in the year, snickers took over New York City, looking for the biggest design fails. Once they found one, the brand planted stickers marking up the city. This hilarious outdoor guerrilla marketing campaign definitely caught our attention this year!
The Korean tech giant made some headlines this summer, and we’re not talking about the buzz of excitement from the Galaxy S6. Samsung is making noise promoting road safety with a new prototype truck called the Safety Truck. Trucks can cause potential accidents on the highway because it decreases visibility from cars in the back. To overcome that, Samsung’s trucks come with a wireless camera installed in the front of their vehicle, projecting a “see-through” image for cars in the back. This allows the driver to know what’s in front of the truck, giving them the option to switch lanes easily. The company is testing their prototype truck in Argentina, a country noted with the most dangerous roads, before bringing this concept to life.
In an attempt to boost our fitness confidence, Powerade launched the world’s first ‘Workout Billboards’ throughout three populated cities in Germany in 2015. There were three kinds of billboards- a rotating rock wall, an ad-lifting pulley bar, and a punching meter. These interactive ads encouraged passersby to stop what they were doing and take their hand at the billboard. At the end of their workout, a Powerade representative would provide the person with a free drink! This experiential campaign really highlights that fitness should be for people of all ages, and we ‘have more power’ than we think we do!
2015 seems to be a year of firsts in guerrilla marketing. It’s tough to say which brand ultimately takes home the title of the best guerrilla marketing campaign this year, but Coca-Cola is definitely one of the finalists. In a mass attempt to promote their already-popular Coke Zero drink, the brand created the first “drinkable” campaign. Working with the app, Shazam, the brand is concentrating on how the drink sounds. People can redeem their free samples of Coke Zero by “drinking” along with a Coca-Cola commercial. Tweeting a message or listening to a radio can also get you a free drink! This year Coca-Cola has really step up the boundaries of bringing a marketing ad to life with their drinkable campaign.
Another brand taking on social media is McDonald’s with their #AllDayBreakfast campaign. After years of customers complaining about how McDonald’s closes their breakfast offerings after 10:30AM, the king of fast foods is finally switching things up. Since their #AllDayBreakfast promotion was launched officially in October 2015, McDonald’s has been causing some buzz. #AllDayBreakfast was all over billboards, social media, and TV nationally. Their commercial even took real-time tweets and status updates from their fans, projecting everyone’s excitement. McDonald’s has even dominated Twitter with their fun GIFs of spinning Egg McMuffins and Hash Browns.
Think other brands deserve to be in our list of the Best in Guerrilla Marketing of 2015? Leave us a comment on this post with your suggestions! For all your marketing and advertising needs, visit ShopletPromos.com to access a wide selection of promotional gear.